Heartstrings® is an industry leading wholesaler of personalized jewelry and gifts.

We service gift and specialty retailers, catalogs, independent web retailers, corporate clients, philanthropic organizations, and more. We are direct to trade only*, offering free personalization, zero inventory, and 24-48 hour turnaround time.

Heartstrings has modeled our approach to business with experience gleaned from our roots as a family-owned gift shop in Auburn, Alabama. Founded in 1986, Heartstrings now services a nationwide network of retailers who offer our personalized products.

Our mission is to grow our client's business by providing friendly and supportive customer service, adaptable retail display systems, great new products, and a full array of promotional materials. Our philosophy is to treat the customer like a partner, our employees like family, and our community with compassion.